The Power of Story
July 5, 2011 Comments »
“Story is important because it connects humanity. We listen, learn and grow from storytelling.” —Barbara Ponce, American Honda Motor Co., Inc.
In an ever-changing and crowded marketplace, story is the one unique element brands and organizations can use to differentiate themselves.
By telling compelling stories through film, companies like Hitachi, the Ritz-Carlton, and Honda are able to engage consumers and communicate with them in a more personal and powerful way.
Join the Jacksonville American Marketing Association (JAMA), for The Power of Story, a special half-day event focusing on why story is so critical.
Tuesday, July 12, 9 a.m. to 1 p.m.
Jacksonville Main Library Conference Center
303 N. Laura Street, Dowtwon
Speakers include Barbara A. Ponce, Manager of Corporate and Diversity Advertising, American Honda Motor Co., Inc., who led the production of the automaker’s “Dream the Impossible” documentary series; Producer and Filmmaker Natalie Halpern of Natalie Halpern Productions; and Certified Business Coach and Character Counts! in Jacksonville Executive Director Florence Haridan.
Click here for more information and to get tickets.
Everybody’s Got Secrets
April 29, 2010 Comments »
The lives of financial journalist Mikael Blomkvist, who’s just been accused of libel, and of computer hacker, Lisbeth Salander, whose troubled past has landed her in jail, intersect as they investigate the disappearance of a wealthy businessman’s niece 40 years ago.
The Swedish film, based on the novel by Stieg Larsson, is part murder mystery, part love story, and part exposé of a dysfunctional family.
Except for a few very violent scenes which were quite difficult to watch, I found myself fascinated by the two main characters’ search for redemption.
The investigation provides Blomkvist an opportunity to clear his name after being set-up by the corrupt tycoon he’s exposed. For Lisbeth it’s a chance to do something positive with her life and learn to trust someone in a way that has left many emotional scars in her past.
By investigating what the leader of the Vanger family suspects was his niece’s murder, both characters discover how far they will go to seek justice, not only for disappeared Harriet Vanger, but also for the whole of society.
Perhaps I’m digging too deeply, but as I ponder the significance of Lisbeth’s dragon tattoo, seen only twice in the film, I can’t help but wonder if it’s a metaphor.
Does the dragon a represent the emotional demons she’s finally able to slay by solving the case and doing something for the greater good?
Go see the film and let me know what you think. It’s showing exclusively at the Five Points Theatre for the next two weeks.
Got Creativity? “Art & Copy” Explores Our Innate Need to Express It
March 27, 2010 Comments »
“Just Do It” “Got Milk?” We all remember these tag lines and the brilliant campaigns they were part of.
Directed by Doug Pray, the documentary “Art & Copy,” captures the stories of the creative minds behind these campaigns. People like George Lois, Mary Wells, Dan Wieden and others who profoundly impacted pop culture and revolutionized advertising.
AIGA and AAF Jacksonville present a one-time screening of this film which, as Pray says, “is about the innate human urge to express oneself creatively.”
I’m so excited to see this film and learn about what inspired some of the industry’s greatest creative minds.
Tuesday, March 30th. 6:30 pm
Five Points Theatre
Tickets: $5 AIGA/AAF members. $5 students. $10 non-members
Portion of ticket sale proceeds will benefit Feeding America
For more information visit the film’s official website.
Portrait of a War Hero
March 20, 2010 Comments »
Playing at the 5 Points Theatre through March 24.
Who was WWI’s most successful flying ace Manfred von Richthofen, better known as the Red Baron? Was he a cold-hearted killing machine, enamored with the thrill of shooting down hundreds of men during aerial combat?
“The best part is the chase, the fight, the hunt.”
Or was he a man intent on serving his country proudly who becomes deeply affected by the brutality and pointlessness of war?
“We just need an excuse for what we do, because without it we would know who we really are? ” von Richtofen exclaims.
In Nikolai Muellerschoen’s portrait of the man so revered across Germany and used by the government to rally the people and the troops behind what was an unwinnable war, the Red Baron is both.
The Man Behind the Legend
The film begins with some impressive aerial dogfights, as we’re introduced to the young, arrogant, handsome pilot.
Already I’m thinking, “Oh no, not another story about a cocky war hero who’s a ladies’ man.”
But as the film progresses and many of the Baron’s fellow flyers get killed, we see another side to the leader of Fighter Squadron Jasta 11 who became a poster boy for the German war effort.
When his close friend, a Jewish pilot Friedrich Sternberg is killed in combat, von Richthofen is devastated by grief and secludes himself for several days.
I felt empathy for this very young fighter pilot who begins to understand that war is not a game but a cruel endeavor that costs lives—the lives of people we deeply care about.
I was drawn to his humanity, his frailty.
When he gets the news that another good friend of his, Lieutenant Werner Voss, has been shot down, the Baron’s perception of what it means to be a fighter pilot forever changes, and he tries to convince the government to surrender in light of the war’s futility.
The Truth about War
Von Richthofen himself is injured in a dogfight and nursed back to good health by nurse Kate Otersdorf with whom he falls in love. She tries to get him to accept a post directing the war’s strategy so he will be out of harm’s way. But the Baron decides to continue flying out of respect for his men.
We’ve turned the world into a damn slaughterhouse and I’m already too big a part of it. They use my photograph to give hope where there is none. They use my name to feign immortality whereas the reality is annihilation. You said it yourself, the men dying out there have no choice. I have and I cannot order men into battle. I can, perhaps, lead them, help them, die with them, but I will not betray them or keep the truth from them by remaining the immortal god that Berlin wants me to be.
Though “The Red Baron” could have delved deeper in von Richthofen’s character, I was moved by the film’s portrayal of a war hero conflicted by the grim reality of combat.
“The Messenger”: A Message about the Impact of War
March 10, 2010 Comments »
Co-written with Scott Moses Murray
Starts Friday, March 12, at the Five Points Theatre.
The effects of war on soldiers, families, society… That’s one of the main themes of “The Messenger,” though I’m not entirely sure what the message of the film was.
Staff Sgt. Will Montgomery (Ben Foster), who was almost killed in Iraq and comes back a hero, starts working under Captain Tony Stone (Woody Harrelson) as part of a Bereavement Notification team.
They witness the anguish and indelible grief of the families who learn their sons, husbands, boyfriends and daughters were killed in Iraq and Afghanistan, as they deliver the tragic news without showing any emotion or empathy, and as Captain Stone emphasizes, without ever touching the NOK, next of kin.
Will struggles with that and, at times, feels compelled to hold the hand of the family members. And while the scars of those fallen in combat are fatal, the emotional scars that war has seared in the psyche of both men are played out in conversations, Tony’s battle with alcoholism and womanizing, and the empathy Will feels for the families he meets at each doorstep.
After being kicked out of houses and spit on by a grieving father, Will visits Olivia Pitterson (Samantha Morton) to tell her, her husband had died in combat. He becomes infatuated with her.
Perhaps what draws Will to Olivia is her empathy for the soldiers in their difficult assignment—”This can’t be easy for you,” she recognizes as (against procedure) she reaches out to shake their hands, as if to release them from any sense of guilt they may feel.
Though Will’s motivation is not made clear in the film, it may be that this physical contact and surprise role reversal breaks through his own pain and makes him feel more strongly that he should comfort the bereaved families in some way.
Will drives back to Olivia’s. He fixes her car. He delivers a flag to her son. He wants to help her get her life back together, but his attraction to her is confused and confusing.
Olivia’s response to receiving the flag kind of says it all. ”Flags and casseroles, we can’t seem to get enough of those.”
Those who haven’t been affected by war can’t possibly understand or experience the havoc that war wreaks on people’s lives—those in combat and those left behind.
See the Oscar nominated Live-Action and Animated Shorts
February 23, 2010 Comments »
You can’t see these anywhere else!
Watch the five live-action short films nominated for the Oscar.
Tuesday, February 23, 2010 7 p.m. at the Five Points Theatre
The Door – Juanita Wilson and James Flynn
A man and his family deal with the terrible aftermath of the Chernobyl disaster.
Instead of Abracadabra – Patrik Eklund and Mathias Fjellström
A young man dreams of becoming a magician, while his exasperated father wishes he would find himself a job.
Kavi – Gregg Helvey
An Indian boy and his parents are forced to work as slave labor in a brick kiln.
Miracle Fish – Luke Doolan and Drew Bailey
An eight-year-old boy receives an unusual paper fish for his birthday.
The New Tenants – Joachim Back and Tivi Magnusson
Two men move into an apartment and find themselves entangled in its terrifying history.
Jacksonville Film Festival members get a ticket and concession discount!
Watch the five short animated films nominated for the Oscar.
Wednesday, February 24, 2010, 7 p.m Five Points Theatre
French Roast – Fabrice O. Joubert
A businessman drinking coffee in a Parisian café discovers that he has lost his wallet.
Granny O’Grimm’s Sleeping Beauty – Nicky Phelan and Darragh O’Connell
An old woman tells her own version of the Sleeping Beauty story to her terrified granddaughter.
Logorama – Nicolas Schmerkin
In a world made up entirely of trademarks and brand names, Michelin Man cops pursue a criminal Ronald McDonald.
A Matter of Loaf and Death – Nick Park
As a serial killer threatens the city’s bakers, Wallace and Gromit, now bakery owners, meet a mysterious woman and her poodle.
The Lady and the Reaper (La Dama y la Muerte) – Javier Recio Gracia
The Grim Reaper and a self-satisfied doctor battle over the life of an elderly woman.
The DoorPost Film Project Winners Screening at 5 Points Theatre
February 12, 2010 Comments »

Independent Film in Jacksonville is alive and well and we have this great, FREE event on Monday at the 5 Points Theatre to prove it. The DoorPost Film Project Screening will show all four winners of the 2009 Short Film Contest.
The Doorpost Film Project exists to encourage truth-seeking visionaries by honoring their creativity as filmmakers, serving them in the context of building community and sharing their discoveries with the world so that others may have hope.
The Butterfly Circus
La Premiere
The Rift
Guest Room
“Up in the Air”: A Lighthearted Look @ Layoffs
January 11, 2010 Comments »
Losing 7 million jobs over the past two years is nothing to laugh about. Yet “Up in the Air’s” tongue and cheek approach to telling the story of corporate downsizer Ryan Bingham (George Clooney) who flies around the country firing people for a living during is funny, refreshing, and cathartic.
It may be cliché, but laughter really is the best medicine.
Like many of my friends, I was laid off last year, and almost every week I’d hear a story about someone else who’d lost his or her job. Add to that the daily news reports spouting even more pessimism about any signs of recovery.
That’s why Jason Reitman’s lighthearted yet poignant take on the tsunami of layoffs this country has seen was, pardon the pun, like a breath of fresh air.
I loved some of the film’s ironic twists. Bingham spends the rest of his time of the road as a motivational speaker. Oh and the company he works for decides to cut costs by having its employees fire people virtually rather than in person.
The writing is nothing short of brilliant. Lines like “I just don’t want to settle. I was supposed to drive a Grand Cherokee by now” deserve to share the spotlight with the likes of “Life is like a box of chocolates.”
It takes an independent director to blend the real life aspects of well, real life—even at its most difficult moments—with satire and sarcasm in a way that is wonderfully enjoyable. I haven’t seen “Avatar” but I can safely say this is my Oscar pick for Best Picture.
The 5 Points Theatre will be showing “Up In The Air” from January 15 to January 21.
Black Gold, Black Hole
December 29, 2009 Comments »
Until I caught a glimpse of this informative chart I thought I had a good grip on the cinematic offerings of doomsday entertainment this year. Having not even heard of the outlier to the right, my curiosity was piqued.

So Collapse is apparently an independent film directed by Chris Smith with dire prognostications from a seemingly reliable source. Remember the premise of Mad Max? We run out of oil and the world goes to hell pretty quick. Well, I don’t want to spoil anything for you, but the main and only character in this documentary seems to think we are rapidly approaching or perhaps have even surpassed Peak Oil.
In the wake of two notable faux-documentary films this summer it is hard to know if what you are watching is actual footage and what is more clever fabricated story telling. this guy seems legit enough, has the credentials to back it all up and basically lays out a convincing enough story you might find yourself tilling your backyard for your own apocalypse garden.
So where catch a glimpse of the prophesy? Basically you are out of luck unless you have Comcast OnDemand. I have been tweeting at this guy for some kind of clue as to how to get this shown in Jacksonville, but I haven’t had too much luck. Perhaps if there was more interest we could get this here… before it’s too late.
Building an Independent Film Community
December 24, 2009 Comments »

“Juno,” “Little Miss Sunshine,” “Thank You for Smoking”—these are just a few of the wonderful independent films I’ve seen over the years.
Don’t get me wrong I love a good Hollywood blockbuster like “The Dark Knight” or “Pirates of the Caribbean” but there’s something so real and refreshing about a film that retains the artistic vision of the director and relies much more on story than action or special effects.
Indie films like the recently released “Precious” also touch on issues that many of the large movie studios shy away from. They give us a broader perspective about life and the realities we and others we may not usually cross paths with face.
When I moved to Jacksonville, there was no venue dedicated to these lower-budget, truly imaginative films made by new and emerging directors.
Then one of the things on my wish list, besides learning to surf (now moved to the 2010 list), came true. The 5 Points Theatre reopened in November of 2008 as a theatre dedicated to art house and indie films.
That wasn’t the only cool thing about its reopening. As I read more about Jacksonville’s early 20th century movie-making roots, I learned that the 5 Points Theatre had been a big part of that legacy.
Built in 1927, the 5 Points Theatre was the first theatre in Florida and the third in the country to show “talkies” or talking movies.
Did you know that the theater is reported to have had the longest run of “The Godfather” of any theater in the country?
When Jack Shad and Pete Moseley who own the building and the theatre were looking at what to do with the venue after it has spent much of the 80’s and 90’s as a playhouse and a nightclub, all that history factored into their decision.
“We looked at other options for the space – restaurants, event space, etc. – but it just seems to want to be a theatre,” Jack highlighted.
“We think there’s a need for a venue to show independent film. There are just not that many places that will take a chance on locally made films or non-blockbuster type movies.”
As someone who makes documentaries, that’s music to my ears.
Locally and independently produced films don’t have access to the big marketing and distribution budgets that the big studios offer. So if the directors of these films want them to be seen, the best place to reach audiences is through community venues like the 5 Points Theatre.
Sure you can rent the DVD in a couple of months, but a theater gives you a chance to meet people with similar interests and have a discussion with them about a film.
That’s community.
Indie film like other arts and cultural offerings makes a city like Jacksonville vibrant and draws people from other parts of the country looking to relocate to an interesting, affordable city with a thriving arts scene.
Jaxindiefilm.com is your central resource for local and independent film in Jax. We’ll feature interviews with local filmmakers and a place for them and film lovers to connect and build community.
Have an upcoming film event? Finished a new film? Send us an email three weeks in advance: news@jaxindiefilm.com
As the big movie season begins, I look forward to bringing people together to watch something a little different, not quite off the beaten path… but maybe a slight detour from the route you normally take.
See y’all at the movies!
About JaxIndieFilm
Created to be a gathering place for the Jacksonville film community to read and post articles on film. We're building a strong independent film community in Jacksonville. In association with the 5 Points Theatre.
Have Local Film News?
Email us at: news@jaxindiefilm.com
Contributors
Natalie Halpern is passionate about cultivating a vibrant cultural community in Jacksonville, through independent film.
Alex Martinez spends his free time working on photography, short films and is a strong supporter of independent film.
Stacie Cregg is a theater major who reads books, drinks beer, and watches movies.
Tad Kellermann future director of groundbreaking, genre-redefining motion pictures.






